Auto News

Punch Powertrain unveils new brand identity reflecting transformation and electrification

During the company’s 50th anniversary celebration at its headquarters in Sint-Truiden, Belgium, Punch Powertrain announces the release of its new vision, mission and brand identity, intended to strongly reflect the expanded product offering , the company’s agility and customer focus, resulting from its transformation journey and expansion into global markets

During the company’s 50th anniversary celebration at its headquarters in Sint-Truiden, Belgium, Punch Powertrain announces the release of its new vision, mission and brand identity, intended to strongly reflect the expanded product offering , agility and customer focus of the company, resulting from its journey of transformation and expansion into global markets.

Punch Powertrain is a recognized player in the market for transmissions and propulsion systems. Building on a fifty-year heritage, it entered the market by developing and producing continuously variable transmissions (CVTs) for a wide range of cars. Over the past decade, Punch Powertrain has greatly expanded its focus into dual-clutch transmissions, hybrid and electric propulsion systems, bringing breakthrough inventions and innovations to market in this field.

Amid this expanded portfolio, customer growth and expansion into new markets, in anticipation of the acceleration of electrified and electric mobility, the company has embarked on a bold transformation journey: “Gear up for the future 2.0”. This global plan is rigorously conducted across the company between 2020 and 2023, aiming to put in place the necessary organization, innovation power and culture.

A key part of this transformation roadmap, a set of new values ​​and a bold vision were established internally in 2020 to unite towards a common goal: “Our powertrains drive a sustainable world!” This vision briefly outlines the company’s ambition and shapes the route and decisions taken day-to-day to provide industry with the most sustainable and cost-effective solution for any application.

This is further reflected in the company’s mission, proudly shared by Jorge Solis, Managing Director: “I am convinced that by living our mission at ‘to become the global industry’s agile partner of choice for best-in-class, affordable and sustainable powertrain solutions” we can drive meaningful change in what our teams are passionate about – sustainability, while achieving personal growth and deriving meaningful, fun achievement from our results”.

After a period of internal reflection and customer feedback, the company is now launching its revamped brand image, containing visuals, communication and messaging style. “From interviews with customers, colleagues and partners, a clear picture has emerged of what defines and differentiates Punch Powertrain in today’s automotive arena,” says Olga Frantseva, Global Communication Leader at Punch Powertrain, who led the rebranding project. “What is highly valued in our company is our high degree of agility and flexibility, which translates every day into the willingness of our colleagues to go the extra mile for our customers and partners. This is combined with a strong base of expertise from our staff – which is recognized both broad and deep – enabling the Punch Powertrain team to shift gears quickly and very efficiently.

Recognizing the crucial importance of its people, which together form the Punch Powertrain business, the company’s experts will be front and center in their day-to-day activities, both in imaging and messaging. Sharing stories about their deep expertise, flexibility and willingness to co-create the best possible solution with their partners, a true way to reflect the agile and partnership spirit that drives Punch Powertrain.

Connection lines are another key element of the Punch Powertrain spirit, which illustrates the agility and dynamism of the company on several levels. While the lines reflect the connection that a transmission represents between the engine and the wheels, and the connection that the mobility of the vehicle creates, they also reflect the highly collaborative spirit and the connections that the company’s teams create through functional areas and physical locations, in order to achieve their common goal. .

Moreover, the color pallet has been expanded to represent the company’s growing diversity and versatility, with dedicated colors representing different product lines. Projected onto a canvas of dark blue, various shades of green have been added to represent the increased emphasis on sustainability and the greatly expanded electrified portfolio.

With this new brand identity, Punch Powertrain seeks to communicate its transformation and growing range of highly flexible, sustainable and affordable solutions as well as its differentiating agility and people orientation, establishing the image of a “dynamic systems leader innovative transmission and propulsion systems”. for automotive OEMs and mobility providers globally”.

THE SOURCE: Punch powertrain

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button